As a player, you understand that an aesthetically pleasing look, along with state-of-the-art graphics and user-friendliness are factors that greatly enhance the online gaming experience.

Now add to that the most functional software, fast, courteous customer service, a great bonus program, a large collection of games, an innovative, interactive special menu, and exciting promotions, and you have a winner on the level of anything you can possibly find in the world.

You've truly got something superior.

Welcome to Superior Casino.

As part of putting a brand-new face on its product, to stay ahead of the curve in an ever-evolving marketplace, Superior casino embarked on a whole new design aimed at meetings the needs of the present and future of the industry.

Superior Casino, in fact, IS the future of the industry.

The objective of the organization's founders is to put the player into action and onto the games with as much ease as possible. And they accomplish just that. Things are straightforward and also extremely convenient; the casino site puts the player in front of a menu of games and promotions, and the user is able to click on a thumbnail to see an enlarged version of many of the available offerings. Then it's just a matter of point, click and download.

And that download of the full casino is one of the fastest that can be found anywhere.

The casino lobby itself offers easy access to all the games, at the click of a mouse. And there are plenty of them - over fifty in all; the vast selection includes the classic casino games like baccarat, craps, roulette (both the American and European versions), Pai Gow, Let It Ride, Red Dog, Caribbean Stud, Three-Card Poker and Casino War. Both single and multi-hand versions of blackjack are offered.

There is a large selection of slot games, with eight 3-reel slots and no less than 17 video slots. Included among them are favorites like Sevens and Bars, Surf Paradise and Flea Market, Fantasy Fortune and Scary Rich, as well as the aptly-named Love And Money, Metal Detector, Atomic Age and Dog Pound.

There are seven video poker games, which include Aces & Faces, Deuces & Joker and of course, Jacks or Better. Specialty games like Vegas Jackpot Keno and the Sudoku Box Game and scratch card contests like Penguins and Tiki Treasure are right there within easy reach.

And for those looking for a little more of a challenge, there is the ultimate in casino gaming interaction - the I-Slot, the most stunning innovation in the history of video slot machines. The I-Slot not only functions like the kind of slot machine you may be familiar with, in terms of paylines and payoffs, but its also provides for the inclusion of storylines; in effect, they are video puzzles with animation that the player must solve, for more pleasure and more payoff.

For example, in "Reel Crime: Bank Heist," players are not only vying for cash payoffs by pulling the virtual lever of the slot machine, they are also attempting to play well enough to incrementally advance from one "scene" to the next in the pursuit of robbing a bank and getting away with it, as per the storyline. Along the way the player meets road blocks that get in the way, participates in interactive, animated scenes, and not only has a chance to win on the individual spins, but also by accomplishing the overall object of the game. It's completely absorbing.

As if all of that weren't enough, Superior Casino makes it extra appetizing for players to join up and get in on the action, through one of the most generous bonus programs available anywhere.

Customers have a choice between a number of different bonus plans; for instance, the 50% Casino Match Bonus allows a player to claim 50%, up to $100, absolutely free upon deposit for the classic casino games (blackjack, craps, roulette, baccarat). They can access a Slots Only Welcome Bonus of up to $100 in free money to play not only the three-reel, video slots and I-Slots, but also the keno and scratch card games.

And players referred by an affiliate can get a 200% matchplay welcome bonus up to $200 FREE for play on all of Superior Casino's slot games. With the bonus packages, including the Monthly Reload Bonus, players can accumulate up to $602 in free casino money over the course of a six-month period. Then there are the recently-added specials: Sunday's Freebiemania – where the player is eligible to receive up to $125 free on Sundays, and Monday's Happy Hour – a round of virtual "cocktails" that can be transformed into cash every Monday (please check with the casino site for changes, enhancements and additions to all promotions).

Opening up an account is easy - payment options include NETeller, EcoCard, UseMyWallet, Click2Pay, MoneyBookers and of course, Visa and MasterCard.

And getting customer service is even easier. It can be accessed through a live chat apparatus, where there are agents standing by to help, not to mention telephone contact and email. All inquiries meet a prompt reply.

It adds up to a winning combination unheard of anywhere else. If you are looking for a "superior" time, consider yourself to have found a new home.